The Challenge

When COVID-19 hit, a company that offered specialized antivirus software for small to medium-sized businesses realized it could potentially hit a gold mine. Many businesses were moving their operations online in order to remain operational and they had extensive cybersecurity needs. The company knew they needed to seize the opportunity before their competitors – they just didn’t know how to do it.  But that’s why they came to us.

The Process

Our teams sat down to determine the most compelling way to convince companies going remote to choose solutions offered by our client. We realized that the best way to do it was to emphasize what the client did best: customize the software offering to suit the needs of the individual company. And offer support services to make sure there were no problems along the way.  It worked.

The Results

Since we got a head start and were able to reach many business owners before any of our client’s competitors, we got a great response. Companies were just starting to realize they had a need – we were already there to tell them the best way to fulfill it. And the results of the campaign reflected that.

• Sales of $10,291
• 43 online purchases
• A return of 4.46x on ad spend

The Challenge

A company came to us with a challenging ask: they wanted their potential consumers to move away from a free antivirus software solution and choose their paid one. Tackling the problem with logic wasn’t the answer. Everyone knows that an anti-virus you pay for is better than an antivirus that you can use for free. But how do you convince them to spend the money? This was the problem the company wanted us to solve. And we rose to the occasion.

The Process

When our teams put their heads together, they found a middle ground. People don’t like spending money, but they do like discounts. And that is exactly what we offered them in a Facebook ad campaign that found the perfect audience through A/B testing. We offered discounts approved by the client on a year-long subscription of the product, ensuring a higher sales income than the brand could ever have imagined.

The Results

Within two months, the company’s sales from the campaign skyrocketed, with more and more people visiting the site every day and going as far adding the product to their cart. 
Just two months into the campaign, the brand was seeing results like this in a single day:

• Sales of $14,507
• An average order value of $92.40

The Problem

Since COVID-19 hit the world with lockdowns and restrictions, a massive shift took place to remote work instead of in-house arrangements. That meant more people were working on their personal devices, putting often crucial official data at the risk of cyber crime. A cybersecurity brand came to us looking to target this particular audience and encourage them to invest in the company’s comprehensive cybersecurity solution.

How We Fixed It

We decided that a Facebook ad strategy that targeted the remote workforce was the way to go. These were individuals who needed to keep their data secure and were willing to pay a price for it. The ad copy highlighted all the useful features of the software and also used testimonials to show potential buyers how current users were benefiting from it. The campaign started showing results within a few days of launch.

The Results

We ran the campaign for three months, in which the company was able to make more than 1,000 sales online to people who were looking for affordable cybersecurity solutions. Amazed by the results, the company decided to increase its ad budget and keep the campaign running for another three months.
In particular, during the first three months, the company saw:   

• 1,126 sales
• A total sales value of $81,813
• A return of 5.28x on ad spend

The Problem

A client offering cybersecurity software packages came to us after they got burned by another agency that promised high results but couldn’t deliver. As anyone can imagine, the level of trust they had in digital marketing agencies was at an all-time low. But since a friend recommended us to them, they decided to give it another shot. Their demand was simple: all they wanted was more sales and a better bottom line. And that is exactly what we delivered.

How We Fixed It

First of all, we made sure that we did not over-promise – we kept things realistic and only guaranteed results we knew we could achieve. Next, we sat down with representatives of the company and listed the best features of their products. We incorporated them all into an impeccably written ad copy paired with images designed to stop a potential customer from scrolling away. 
The resulting Facebook ad campaign was a massive success.

The Results

In one month, the campaign was able to achieve nearly 500 sales from four ad sets, all catered toward highly interested audiences. But that’s not all – the company’s purchase ROAS (return on ad spend) was over 10x for every ad set, something the client was not expecting. In particular, the company recorded:

• 437 website sales
• A minimum and maximum ROAS of 10.09x and 10.29x, respectively
• A reach of between 15,620 and 18,476 for the ad campaigns
  

Extremely happy about the results, the company asked us to continue running the ad campaign for two more months, and also run a retargeting campaign to customers likely to make a purchase.